A good magician can make you believe in something that you can’t see. So can a really good...
Latest Stories
Activating Accolades: Making Online Reviews Work for You
By Myrna Traylor These days, it’s hard to find anyone who doesn’t check a review when one is...
How to Use Storytelling for Emotional Connection
By Myrna Traylor For real estate agents, understanding what drives buyers is crucial to creating...
Building Your Brand and Standing Out in a Crowded Market
By Gina Tron In today’s saturated real estate landscape, standing out as a REALTOR® is more...
Leveraging AI for More Agile Marketing
By Bradford Masoni Artificial intelligence (AI) is no longer a futuristic concept. It’s a powerful...
The Numbers Behind Your Testimonials
Social proof is what happens when potential clients see others trusting you. Think reviews...
The Quarterly Pivot: Assessing and Refining Your Marketing...
In the fast-paced world of residential real estate, waiting a full year to evaluate your business...
What Renters Look for in a Property
New data from Zillow provides insight on the features and amenities renters are looking for now...
Data Drives the Market (and Relationships)
By Hannah Owens Clients often hear sweeping national headlines: “Interest rates are climbing” or...
