Market Trends

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Short List

Kitchen Confidential

kitchen-hero

Not surprisingly, the kitchen ranks as the most important feature for buyers considering a new home, according to the PulteGroup Home Index Survey. Nearly 30 percent of Americans say they consider the kitchen to be the most important area when choosing a new home, followed by the master bedroom at 22 percent.

“As consumer confidence improves and the appetite for homebuying increases, consumers today aren’t just looking for the biggest house on the block. They’re looking for more efficient use of space and a greater area allocated to ‘workhorse’ spaces, like the kitchen,” says Ryan Marshall, executive vice president of homebuilding operations, marketing and sales for PulteGroup, Inc. “Homebuyers want unique features and amenities and will do what it takes to find the home they truly want, even if they have to pay more for a move-in-ready home.”