What’s in a Name?

Generation Y goes by multiple monikers, some taken more seriously than others, but all offering a grain of insight into this demographic.

Gen Y		A natural progression from the previous generation, Generation X, born between 1961 and 1980.
Millenials		This is the last generation born in the 20th century.
Internet Generation		The first generation with 24/7 website and cellphone access.
Gen Next		A reference to the generations’ characteristic focus on the future.
MyPod Generation		In addition to their digital music, this generation typically expects mass customization in all areas of life.
Baby Boomlets & Echo Boomers		Most Gen Yers have baby boomer parents.
Boomerang Generation		Many from Gen Y return home after college, living with their parents until they can save money for their own place.
Generation Now		A nod to the generation’s characteristic need for instant gratification.
Generation Waking Up		This term refers to Gen Y’s dedication to global sustainability and environment changes.