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What’s in a name?

What’s in a Name? Generation Y goes by multiple monikers, some taken more seriously than others, but all offering a grain of insight into this demographic. Gen Y   A natural progression from the previous generation, Generation X, born between 1961 and 1980. Millenials   This is the last generation born in the 20th century. […]

Media Managers

Web solutions Media managers If you’re ready to use a social media management platform, here’s the scoop on three popular ones. HootSuite Use this popular social media management platform to manage profiles on many popular social media sites, such as Facebook, Twitter, Pinterest, WordPress, FourSquare, LinkedIn and others. The Pro version can manage up to […]

Giving Back

Giving Back The Corporation for National and Community Service reports that in 2012: 1 in 4 adults volunteered through an organization 64.5 million Americans volunteered nearly 7.9 billion hours The estimated value of this volunteer service is nearly $175 billion, based on the Independent Sector’s estimate of the average value of a volunteer hour. {loadposition […]

At Your Service

Following the lead of other industries, REALTORS® are working to give customers what they want, when they want it. By Michael Fenner It’s no secret that virtual companies offering real-world benefits have made a huge impact on a range of businesses, from taxis (Uber) to grocery delivery (Peapod) to home entertainment (Netflix). Now real estate […]

Media Circus

Juggling your social media channels takes skill. Be more effective and increase returns with these tips and tools. By Gwen Moran Ninety-one percent of REALTORS® use social media, for a variety of reasons. But with the proliferation of sites ranging from Facebook, Twitter and LinkedIn to Google+, YouTube and Instagram, it may seem like keeping up […]

Maintenance and Preparation

As autumn arrives, many of us tackle those annual household chores to get ready for winter: rake the leaves, clean the gutters, check the weather-stripping around the windows and get the furnace checked. We do this to prepare our homes to handle anything that may come in the winter months. As every homeowner knows, proper […]

Cool Stuff

Cool Stuff Power up Busy REALTORS® are always on the go, so you need to keep electronic devices running smoothly with minimal interruption. Even the briefest energy drain can disrupt your day, so you need a portable charger that will power you back up quickly and reliably, wherever your business takes you. In Charge If […]

Value propositions

Home sellers don’t want a REALTOR® who is simply an order-taker, says Joe Schutt, CRS, broker/owner of Unit Realty Group in Boston. “They say, ‘We really want you as the expert in the market.’ They want a partner. They need someone who understands more than just listing your home.”

The Y Factor

Generation Y, also called the millennials, includes more than 80 million Americans born roughly between the early 1980s and the early 2000s. It’s a resilient group, having toughed it out through Sept. 11, two U.S. wars, the housing boom, the Great Recession and spiraling college costs that left them in history-making debt.

What’s so special about you?

To specialize or not to specialize, that is the question. While this version of Shakespeare’s famous line may not carry the life and death weight of Hamlet’s original question, it is a critical business decision faced by many REALTORS®.