Short List

Portal Combat

A recent study by real estate media and research firm Inman finds that 88 percent of brokers and agents surveyed say they syndicate their listings to one or more portals, such as Zillow, Trulia or Realtor.com. The goal for agents, the report concludes, is simple: to help them satisfy sellers and generate leads. Of the major listing portals, Realtor.com is far and away the most popular with REALTORS^®: 92 percent of agents post their listings there. Zillow follows, with 72 percent, then Trulia, at 70 percent and Homes.com at 58 percent.