From the desk of Jeff Hornberger, RRC CEO
Strategic plans remind me of the time I walked into Mama D’s Italian Kitchen in Newport Beach, Rhode Island, where lines poured out the door on a Wednesday night as servers provided complimentary appetizers to hungry guests waiting for their tables to be ready. When seated, along with the menu, they provided the vision statement: “to grow an extraordinary business that is as human as the extraordinary human beings in it.” It was a great meal (at a great price), and the restaurant did have electricity in it. We went back once more that week.
This brings me to the Residential Real Estate Council’s (RRC) Strategic Plan for 2024 through 2026. It is a blueprint that reflects our unwavering commitment to the success of Certified Residential Specialist (CRS) Designees, RRC members and the broader global residential real estate community. It’s a data-driven exercise that utilizes member survey results every few years.
At RRC, we know that education, leadership development, referrals, networking opportunities and business resources help CRS Designees and RRC members thrive in an ever-evolving industry. Our mission at RRC is clear: We are dedicated to your success. The strategic plan guides our planning as we aim to provide a comprehensive support system for you. Our vision is to be the premier business development organization for global residential real estate professionals. We aspire to set the gold standard in consumer experience, client satisfaction and leadership in the residential real estate sector.
Core values
Our values are the cornerstone of our organization, shaping our actions and defining who we are as residential real estate professionals:
- Members at the Heart: Our community fuels us.
- Collaboration Sparks Innovation: Together, we grow.
- Service Driven: We are eager to listen and help.
- Integrity and Transparency: Creating stability from openness.
Pillars of excellence
Our strategic plan is built upon four pillars, each guiding our actions and efforts toward fulfilling our mission and vision.
Building strong connections
In the coming years, we will keep pace with you, ensuring our products and services remain relevant and timely. We will tap into your advice and interests for timely topics and use analytics to determine what is and isn’t relevant.
A seamless digital journey will be provided to help easily navigate the CRS pathway, coursework and benefits. We are committed to embracing all generations, bridging the gap between state, local and the RRC vision. Most importantly, we will celebrate your achievements as your success stories inspire us.
Lifelong learning and growth
To stay ahead in a rapidly changing industry, we are dedicated to enhancing your skills and future-proofing your careers. We will provide a central content hub where RRC and members can collaborate, share information and access valuable data. Our members will master skills with top-tier instructors and engage in collaborative mastermind sessions.
RRC membership and the CRS Designation will serve as badges of excellence on your professional journey, and we will think creatively to deliver fresh, innovative content. You’ve seen new educational content this year on cryptocurrency, probate, divorce and other relevant topics. We are developing an AI (artificial intelligence) certification, as well.
Organizational excellence
To ensure that we are the best at what we do, we will offer a premium experience customized for you. An open feedback loop will be established to measure and report member satisfaction, and we will hold ourselves accountable through transparency and internal and external reporting, analyzing and adopting best practices used by other world-class professional associations. Transparency is the foundation for your trust, and there is an organization-wide commitment to improve in this area.
Evaluating the return on investment for networks and states will be a priority. Furthermore, we will allocate the necessary resources to fulfill our mission and nurture leaders committed to serving your communities.
Unrivaled distinction
As we move forward, we will solidify our position as the go-to destination for real estate professionals. CRS Designees will set the gold standard in consumer experience and client satisfaction, and we will ensure they can effectively articulate their worth. Our CRS Designees will be recognized as leaders in their communities and the profession, ultimately becoming global leaders in residential real estate.
The Residential Real Estate Council’s 2024–2026 Strategic Plan is a testament to our unwavering commitment to our members and the residential real estate community. We are confident that by adhering to our core values and focusing on our four pillars of excellence, we will continue to thrive and lead in this dynamic industry.
Read the full RRC 2024–2026 Strategic Plan at CRS.com/about/strategic-plan.
Photo: iStock.com/olm26250
