Council News

RRC’s Certifications Expand

Two new certifications help CRSs stay ahead of the competition

In 2018, the Council officially launched its Smart Home Certification. It was the first certification offered by RRC, remains the only certification in smart home technology on the market and marked a step forward in the Council’s ongoing education offerings expansion.

Since then, and based on member feedback and direction, the Council has added two more unique certifications: Residential Listing Certification and Digital Marketing: Social Media Certification. These certifications all have benefits vital to agents ready and willing to aggressively stay ahead of the competition in an ever-changing marketplace. Certifications allow agents to:

  • Stand out with unique marketing ideas in a growing real estate niche.
  • Better serve clients and facilitate listings and transactions.
  • Build relationships with potential clients in the community.
  • Act on what they’ve learned immediately with pre-made toolkits.

And certification program education courses have the added benefit of qualifying for CRS Designation credit!

1. Residential Listing Certification

The Residential Listing Certification program helps REALTORS® master the art of listing residential properties. The courses provide strategies, tools and more to help agents enhance and differentiate their listings.

Requirements for Certification
There are two options from which you can choose to earn the Residential Listing Certification; both options are a total of 18 credit hours.

  • Option A is a live and online path that includes taking the two-day classroom course Listing Strategies for the Residential Specialist as well as two on-demand webinar recordings. Check the calendar starting on page 42 in this issue or the education catalog at to find courses near you.
  • Option B is all online and involves taking four on-demand eLearning courses and six on-demand webinar recordings.

2. Digital Marketing: Social Media Certification

The Digital Marketing: Social Media Certification program is for real estate professionals who want to develop expertise with social media resources and sites that are an essential part of today’s digital marketing mix, whether you are promoting your business or the properties you represent.

Requirements for Certification
To earn the Digital Marketing: Social Media Certification, you must complete the following programs, for a total of 12 credit hours:

  • Digital Marketing: Establishing a Social Media Brand (virtual or live one-day classroom course)
  • Navigating the Social Media Maze (on-demand eLearning course)
  • The Real Estate Social Media Marketing Planner (on-demand webinar)
  • Making Social Media Work (on-demand webinar)

Visit Residential Listing Certification for more information and to see the entire list of required courses.