Web solutions

Media managers

If youre ready to use a social media management platform, heres the scoop on three popular ones.

HootSuite

Use this popular social media management platform to manage profiles on many popular social media sites, such as Facebook, Twitter, Pinterest, WordPress, FourSquare, LinkedIn and others. The Pro version can manage up to 50 profiles across platforms, enabling you to schedule your posts and giving you access to analytics.

Cost: Basic version: Free;

Pro: 30-day free trial, then $8.99 per user per month

Sprout Social

Pricier than other options, Sprout Social offers a robust platform with strong analytics and publishing options. In addition, Sprout offers collaboration tools and social media monitoring, helping you gauge what people are saying about your brand online.

Cost: Deluxe: $59 per user per month (should be suitable for most REALTORS®);

Premium: $99 per user per month

Buffer

Buffer is another fee-based service that has scheduling features and deep analytics you can use to monitor your social media performance and even lets you post from email. Buffer includes a wide range of social media platforms and collaboration tools.