From the desk of Jeff Hornberger, RRC CEO
RRC turns 47 this year. With NAR founded in 1908 and other peer groups in the 75-plus year range, RRC is a relatively young organization that has enjoyed success in its somewhat brief lifespan. The organization’s bedrock is the CRS Designation, the industry gold standard. RRC broadens the CRS “tent” to include certifications, webinars, and other tools that REALTORS® in residential sales seek to further empower their careers, with the goal for all stakeholders to obtain and maintain the world-class CRS Designation.
As a dues-paying member, you want to know where the organization has been, where it is today, and where it’s going tomorrow.
Sell-a-bration®
Sell-a-bration® turned 35 this year and was celebrated in Atlanta, Georgia. A fast-paced, two-day conference brings in 50 states, seven countries and 30 sessions with networking, fun and a collaborative environment that is a “must attend” for any CRS Designee wanting to maximize their membership. If you haven’t attended at least one Sell-a-bration, you’ve missed out on a key member benefit and an experiential conference that will pay dividends in the long run. Mark your calendar for next year’s event on Feb. 29–Mar. 2, 2024, in Las Vegas, Nevada.
CRS Designation: Valued differentiation
There are many designations and certifications out there, with the infamous alphabet soup prominent on business cards. But the CRS remains unique in that attainment is production-based and has rigor and attributes that separate this career milestone from other designations. Whether in Spain, Asia or across the United States, the CRS Designation continues to have that staying brand power that sets you apart in a crowded field. There is an element of achievement that powers the trust level in referrals and educational attainment. REALTORS® come and go, but the most experienced carry that prestigious name.
Certifications
While RRC recently removed maintenance credits, consider achieving one of our 12 certifications to continue your education and learning. From luxury homes to probate to divorce, you can take certifications on your own time and at your own pace, and continue to add credentials, most of which connect to your NAR M1 profile. AI in Real Estate and Cybersecurity certificate programs will be rolled out this year, bringing the total to 14 outstanding certifications and certificates and making RRC your one-stop shop for never-ending learning and growth.
Your ROI in dues
Your $195 investment equates to 53 cents per day. Just one referral is priceless, as are complimentary webinars, discounted courses and certifications and the power of the pin, which sets you apart from the rest. Don’t forget complimentary access to Inman Select. And visit RRC.savingcenter.net to book discounted travel, movie tickets and permanent discounts at national retailers, such as Home Depot and Ace Hardware. Your dues have only been raised four times in 47 years, so good stewardship of dues dollars keeps your investment low.
Get involved
Get involved with RRC! Whether through a state network, a mastermind group, serving nationally or becoming a mentor, getting involved with RRC is easy. Check out the many opportunities to get involved at CRS.com/volunteer. You will have the opportunity to connect with like-minded individuals and enrich your personal and professional experiences.
