By Annika Tourlas When homebuyers think of a smart home, what do they imagine? Perhaps they...
Features
Ethics and Privacy in the Age of AI
By Keith Winkler Artificial intelligence (AI) is transforming the way residential real estate...
Activating Accolades: Making Online Reviews Work for You
By Myrna Traylor These days, it’s hard to find anyone who doesn’t check a review when one is...
How to Use Storytelling for Emotional Connection
By Myrna Traylor For real estate agents, understanding what drives buyers is crucial to creating...
Building Your Brand and Standing Out in a Crowded Market
By Gina Tron In today’s saturated real estate landscape, standing out as a REALTOR® is more...
Leveraging AI for More Agile Marketing
By Bradford Masoni Artificial intelligence (AI) is no longer a futuristic concept. It’s a powerful...
Turbo-charged Teamwork: Building a Strong Team Culture
In the competitive world of real estate, a strong company culture is the cornerstone of a thriving...
Guiding Principals: How to Develop Your Leadership Qualities
Whether you’re managing a small, local group of agents or leading a large metropolitan agency...
Win-win-winning real estate conflicts
Conflicts are unavoidable in the high-pressure world of real estate, but you can rise above them...
Leading with Legacy
A conversation with 2025 RRC President Vivian Macias From her family’s inspiring journey to her...
