New data from Zillow provides insight on the features and amenities renters are looking for now. While renters previously were strongly drawn to luxury amenities such as in-complex swimming pools, fitness centers or business centers, today’s renters are more interested in practical perks that make life easier, such as turfed pet areas, off-street parking and air filtration.
Based on the saves and shares of their rental listings, Zillow has ascertained which features are in highest demand. Off-street parking and in-unit laundry top the list, indicating, according to Zillow’s rental trends expert Emily McDonald, an expectation of longer-term residency. “Renters are spending more money and more time in the rental market than ever before, making them more intentional about the spaces they choose,” she says.
