New consumer webpage explains value of working with a CRS.
CRS has a new consumer-facing webpage that clearly illustrates the value of a CRS and offers snackable, shareable content about buying and selling homes.
You can find the new site at crs.com/best-real-estate-agents or at the For Home Buyers/Sellers tab on the top right side of the CRS homepage. The new page has a feature section, “Why Work with a Certified Residential Specialist?” that breaks down the best reasons to work with a CRS. It educates consumers on how much more advanced education, training, experience and measurable success is required to become a CRS compared to the average REALTOR®. The article includes a graphic that spells this out:
The new page also has informative articles divided into categories for buyers and sellers with content on home upgrades. CRSs are encouraged to share these articles on their own websites and social channels. The articles include titles such as “5 Mistakes to Avoid When Selling Your Home” and “7 Reasons to Stop Renting.” The articles circle back around to the benefits of using a CRS and guide consumers to use the “Find a CRS” search tool to find a CRS in their city, state or ZIP code.
The Average REALTOR® vs. CRS Agents
| Average REALTOR® | CRS Agents | |
| 11 | Years of Experience | 22 |
| State minimum for licensing | Educational Training Required | An additional 16 to 80 hours, depending on experience |
| 11 | Transactions per year | 34 |
| None | Total transactions required | Between 25 and 150 |
