Tips to empower your real estate marketing efforts every day. By Donna Shryer Marketing your brand involves a variety of strategies, from automatic, consistent emails to memorable face-to-face strategies. Here are quick looks at some of today’s most influential marketing practices. However you choose to market your brand, do it with gusto. “For me, the […]
Owners and buyers look to increase value, livability with improved outdoor spaces. By Megan Craig When spotlighting trends in home projects for the coming year, the National Association of Home Builders’ Best of American Living awards pointed to intimate outdoor gathering spaces. With outdoor fireplaces or fire pits and comfortable seating, small gathering spaces are […]
Increasing the odds of coming out on top in a bidding war. By David Tobenkin Dear Mr. and Mrs. J, My name is Lily and I am a 13-year-old who loves animals, “elbow room,” playing clarinet and horseriding. I love your house because it has the “elbow room” that I love while still being close […]
Baby boomers are downsizing en masse. For enterprising CRSs, their appetite for small homes represents a big opportunity. By Matt Alderton Mary Jo Ochylski, CRS, admits that when her kids were young, her 3,000-square-foot house sometimes seemed small. Now that they’re grown, however, her home of more than 20 years feels a lot larger. Maybe […]
From the desk of Leigh Brown, CRS, ABR, CIPS, SRES, 2017 president. Is it just me, or does life move faster when you’re in real estate? I believe that every CRS I’ve spoken to has expressed how grateful they are to be helping clients in the spring market. It’s easy to get tunnel vision when […]
Engage the autopilot: 5 simple ways to use technology to operate your office more efficiently. By Gwen Moran If it seems like there aren’t enough hours in a day to do all that you need to do, claim some of them back. While the word “automation” might make you think of tools and systems designed for […]
By Gayle Bennett Successful CRSs are by definition marketing mavens, no matter the market they work in. But for agents in the luxury housing market, staying current on the latest marketing tactics is critical. Luxury home buyers and sellers expect a particularly high level of service—and all the latest bells and whistles. So what’s the […]
Tearing down, building up—what homebuyers do when they can’t find the features they want. By Daniel Rome Levine In many parts of the country, a shortage of newer, larger homes and available land to build on is leading some buyers to purchase properties just so they can demolish them and start from scratch. Teardowns were […]
A trip to the closet and picking out what to wear is a part of your daily routine. Upgrading your closet and the way you store your clothes with easy fixes can make this everyday task a better experience. Get Organized and Inspired The ClosetSpace app by Stylitics is the perfect tool to help with […]
The Search is Narrowing The amount of time it takes to find a home is decreasing, though still elevated over a decade ago, and online search is largely to blame. Back in 2001, it took just seven weeks to find a home, but by 2013 that time had almost doubled to 12 weeks. But per a […]