Inboxes are flooded with information these days, and many people are overwhelmed by the notifications they constantly receive on their electronic devices. Want to stand out to your clients, potential clients and sphere of influence? Try a handwritten note instead.
Making notes popular again
Research from Mailchimp, a well-known email marketing platform, shows that the average open rate for emails from all industries was 21.33%. And according to a recent CBS news study, most Americans haven’t handwritten a personal letter in over five years.
Handwritten notes are having a comeback, as they are now considered novel. Almost everyone opens a handwritten note. People love them—it feels special and is a great way to show people you care. Consider putting pen to paper if you’re looking for a new marketing effort. Even if it’s hard to know if the efforts turned into leads, the effort will be appreciated and your relationship will blossom.
Technology can help
You may meet with multiple potential clients a week, scroll through social media and see major life updates from your current clients and wonder, how can I write and send handwritten notes with my limited time? There are numerous handwriting services to consider to scale your handwritten outreach and save time and effort in your busy life as a real estate professional.
Though they aren’t exactly handwritten, they look and feel just like a true pen-and-paper note, which is what’s important. They even come with a range of customization options, like including a business card, and exude a personal touch for the receivers.
Two handwriting services to consider:
Handwrytten uses custom-designed handwriting robots that hold real pens to write out the notes in the handwriting style of your choice. Artificial intelligence ensures the note is unique and looks authentic. The notes are usually delivered in 3–4 days. The interface and usability of its website and mobile app are highly rated, the variations of handwriting styles give you a hyper-realistic version that you can pass off as done by yourself and you can get a lot done very quickly. Cards start at $3.25. If you plan on sending many, there are subscription plans, bulk discounts and prepaid options.
Simply Noted is a great service for those seeking high-quality, personalized stationery. The most beneficial aspect of this service is its ability to add a personal touch to your communications. The handwriting itself is beautiful, and the various options of paper types and colors available make it easy to find the perfect fit for your needs. Prices also start at $3.25, with the ability to send your first card out for free to try the service.
People love handwritten notes; it feels special and is a great way to show people you care. Generate and retain more business while surprising and delighting your clients or friends—a win-win.
Learn more relevant marketing strategies in the one-day course Top of Mind Techniques to Boost Your Brand, hosted by Kim Knapp, CRS, at CRS.com/catalogsearch.
Photo: iStock.com/InspirationGP
