Real estate is just one of the many industries that has embraced new tools and technology to better serve clients and stay competitive through the pandemic and into the future.
Real Estate in a Digital Age, a report compiled by the National Association of REALTORS®, looked at the way technology is being used in the real estate business. It found that despite the headaches brokerages face in keeping up with all of the new technology, most real estate agents can’t get enough of tech; in fact, most want more of it.
Using real estate technology, the top-producing agents, like CRS Designees, can stay on top of what’s going on and stay ahead of the competition. These tools are gaining popularity and will help agents be more successful in 2022.
We’ve rounded up the tools that may prove to be most useful for our members:
Save your clients money
Often, a homebuyer accepts the title and closer service that the real estate agent recommends. But now, buyers can take matters into their own hands, shopping around for the best deal with ease. According to Inman, real estate agents themselves see tremendous value in recommending the titlegenius platform to their clients because it saves the customer money and offers them choices they may not even know were available.
Make marketing simple
Video marketing is becoming more essential for REALTORS®. Vuse is an app built for real estate agents to create films for listings, branding and business generation, describing itself as “ridiculously easy content creation for agents.” With Vuse, busy real estate agents can develop branded real estate videos in just minutes, all from their phones.
Finalize the details
Some buyers and sellers have a fair idea about their closing costs. However, having a closing cost calculator app on your phone, like Houzeo, is always a great way to show any changes or fluctuations to that number for the client.
Dominate bidding wars
Having multiple offers on a home before it sells is nothing new in a cutthroat real estate market. Fierce competition amid an extremely low inventory of homes will likely continue into 2022. As an agent, how can you keep up with the pace? You can easily manage offers that come in and keep them all organized in one place with tech solutions like OfferPlace, saving time and stress. With real-time notifications of new offers, agents can tell their clients the moment a new offer comes in, and can easily accept, decline or counter.
Photo: iStock.com/Khanchit Khirisutchalual
