From the desk of 2023 RRC President Pam Ruggeroli, CRS
In February, we came together at the 35th annual Sell-a-bration®, the most important event that the Residential Real Estate Council puts on each year. It’s an opportunity not only for our members and CRS Designees to learn but also to network, create relationships and gain potential referral opportunities. Thank you to our phenomenal keynote speakers and presenters, who had a large hand in making this year’s conference such a success. And it was lovely getting a chance to mingle with many of the members and attendees at our RRC Night Out at the New Realm Brewing Co. For 35 years, Sell-a-bration has provided inspiration to REALTORS®, and that is part of the reason why our theme for 2023 is INSPIRE. The Council wants to inspire REALTORS® to do more, be more and achieve more. Attending events like Sell-a-bration is just one of the ways that members can do just that.
Next up, we are looking forward to our annual Legislative Meetings in Washington, D.C., this May, where there will be plenty of networking opportunities at the welcome reception. There are also many events going on at the state and local levels every month. You, our membership, must stay engaged and tap into your state and local network. Reach out to your state and local network group leaders to see how they can connect you with some of the events or educational offerings that they have and with networking opportunities. And if you can’t attend an event in person, we’re still offering many hybrid events and virtual learning opportunities for members online at CRS.com.
As you attend more events this year, keep in mind how you are marketing yourself and your business. It’s vital for your success in this industry that you employ valuable marketing skills, and the Council is here to help you do that. CRS.com has a wealth of resources for you all to tap into. The Residential Specialist magazine, which features tons of information about marketing for REALTORS®, can be found on our site, too. There are also customizable templates for newsletters, fliers and social media content. The Council even offers advertising opportunities that allow members to get their names out there to other markets that might be commonly referring to their area.
Remember that as an RRC member and CRS Designee, you have access to all of our marketing resources and educational offerings. Utilize them, and watch your business grow—then INSPIRE other REALTORS® to do the same!
Photo: Photo/Steven Meckler
