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How to Reposition the Value of Homeownership in a Tough Market

Agents find homeownership still reigns while renting holds court By Mary Beth Klatt While it’s often been said the American Dream is to own a home, recent headlines offer mixed news. While the U.S. Census Bureau reports that homeownership is up from last year, increasing prices and a tight supply of listings sideline many Americans. […]

First Steps to Helping First Time Buyers

Marketing to and supporting first-time homebuyers By Myrna Traylor Even though homeownership is a cornerstone of the American economy and a goal for many Americans, helping individuals make the transition from non-owner to owner is a process that requires some management. REALTORS® and CRSs have to approach their neophyte clients in a way that will […]