From the desk of Jeff Hornberger, RRC CEO
In the constantly evolving and challenging landscape of residential real estate, having a competitive edge is paramount. At the Residential Real Estate Council (RRC), we commit to offering not just an edge but a significant leap forward. How, you ask? Through the unparalleled benefits of the CRS (Certified Residential Specialist) Designation. Let’s delve deep into the multifaceted world of your CRS benefits and why you have made the best investment for your career.
Investing in credentials
For the annual dues investment, you, CRS Designees, uphold your earned and globally recognized CRS Designation. This isn’t just a title; it’s a career milestone and a testament to excellence and ability that sets you apart. The numbers speak for themselves: CRS Designees outperform the average real estate agent, earning over 50% more per year. They also average 58% more in gross sales. And CRSs engage in more than double the transactions of the average agent.
Networking at a global level
Access to the CRS global referral network is one of the standout benefits. Whether tapping into the community and referrals via the ‘Find a CRS’ app (always handy on your mobile device) or exploring the print CRS Referral Directory, members are well-connected. This isn’t a mere digital interaction but a human touch that defies the constraints of a digital age. With over 40 state and six international networks, you have unrivaled access to a community of top-performing peers.
Tools that drive success
In an industry that demands constant marketing and self-promotion, RRC offers tools that simplify this process. From Photofy to the custom monthly “Your Home” newsletter, your marketing needs are considered and catered to. With the added convenience of the RRC Connect weekly email, members are always updated on the latest news, courses and relevant media links.
Education and more
CRS Designees and candidates are lifelong learners. Members enjoy up to 50% discounts on education and professional development courses. For those who prefer online, the no-cost webinar library brings 12 new complimentary webinars every year, valued at $325.
Add to this the discounted rates to the flagship education and networking Sell-a-bration® event, savings on RRC certificates and certifications, and complimentary subscriptions to industry-standard publications like The Residential Specialist magazine and “The Bottom Line,” you receive unrivaled value for your dues.
Beyond business—building a community
RRC is not just about transactions and sales—it’s a community. The “Real Estate Real Talk” podcast supplies timely discussions on relevant industry issues. The Career Center offers tools for self-assessment, aiding both you and your growing team. The Mentor Program offers a unique opportunity to help others grow their careers and encourage them along the pathway to CRS. The future of RRC and the residential real estate industry is in your hands. We have a myriad of volunteer opportunities to channel your passions and skills.
A financially smart decision
Every dollar invested in RRC and your CRS Designation yields multifaceted returns. From savings up to 75% on products and services, including at giants like Office Depot, Home Depot and Ace Hardware, to tangible benefits like a complimentary subscription to Inman Select News (a $249 value) and $100 off Inman event registration, the value proposition is clear and supplies a dues ROI many times over.
RRC membership is not an expense. It’s an investment in excellence, growth and unmatched professional development. RRC is primarily a membership organization. You, our members, are at its heart. As you renew, rest assured that RRC is committed to ensuring your benefits and opportunities grow richer with time.
Photo: iStock.com/metamorworks
