Business Tips

Referral Boost

CRS Designees: Get ready for an exclusive new referral source

One of the many benefits of having the CRS Designation is the ability to give and receive referrals. CRS Designees share referrals with each other (and receive them from outside the organization) because they have absolute confidence that their clients will be taken care of as well as they would take care of them themselves. To date, the majority of CRS referrals have come from within the organization as Designees use the “Find a CRS” application, network at key events like Sell-a-bration® and participate in live CRS classes to expand their spheres.

Now CRS Designees have another great option to expand their referral opportunities — and it’s offered exclusively through the Council.

More Info

Exchange for the Better

While the new program won’t be fully launched until after press time, we couldn’t wait to share details of the program. We sat down with Tony Priore, CRS vice president of marketing and communications, to learn more.

CONNECT THE DOTS

Start with the largest real estate agent referral network in the United States. Offer a service that uses a combination of technology and white-glove service. Partner with our top-performing network of REALTORS® to match clients with those who best fit their needs. And, voila, you have the new CRS Referral Network. Since our CRS Designees already meet the high standards set by our new partner, ReferralExchange, they can now start receiving consumer-direct referrals in addition to the agent referrals through “Find a CRS” at CRS.com.

“ReferralExchange is an excellent partner for CRS — their commitment to providing the highest level of service possible matches ours, and their program will be a terrific complement to ‘Find a CRS’,” says Dale Carlton, president of CRS. “Our agents are always looking for quality lead sources and ReferralExchange has the reputation of providing some of the best referrals in the business.”

“We’re thrilled about our affiliation with CRS and looking forward to further growing and enhancing our relationship in the future,” adds Scott Olsen, CEO of ReferralExchange. “Partnering with CRS is great for both our organizations and for the consumers we all serve.”

EARLY ADOPTERS

As usual, there are some Designees who beat us to the punch and are already using Referral­Exchange. If you happen to be one of them, your account will be rolled up under the new CRS partnership, and any tips or tricks you have to share about maximizing your referral experience will be most welcome.

Leigh Brown, first vice president for CRS, has been a longtime agent partner of ReferralExchange. “Like every agent, I try out websites out to see if they’ll do anything positive for my business. ReferralExchange works for me — the company vets them and I don’t pay until it closes. We have had some great buyers and sellers come through them. Of course, direct CRS referrals are our favorites, but some gravy never hurts!”

“It is great to have a referral company that screens the buyers and sellers before they even get to you,” says CRS regional vice president Michael Burkhard. “I have no problem paying a referral fee to a referral that closes. These buyers and sellers are ready to make a move, and that adds to your business.”

 

The CRS Referral Network will be available to all Designees by logging in to CRS.com