The real estate industry is always changing. One great way to keep your finger on its pulse and grow yourself professionally is by reading books and listening to podcasts. With so many options available, we take a closer look at what RRC members and CRS Designees are actually reading and listening to.
Books
“The Millionaire Real Estate Agent”
This book topped the list of recommendations from CRS Designees. Gary Keller’s “The Millionaire Real Estate Agent” is about taking your real estate career to the next level. But it’s also an important read early in your real estate career because it forces you to see the big picture and think long term.
This book will give you a millionaire agent mindset. First, you’ll learn how to think like a millionaire. Then you’ll learn how to become one through real estate sales.
“Ninja Selling”
In “Ninja Selling,” author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and offers a science-based selling system that gives predictable results, regardless of personality type.
“How to Master the Art of Listing and Selling Real Estate”
Tom Hopkins has taught the techniques in this book that have made him a millionaire to more than 1 billion real estate pros on four continents, and now he shares them with readers, revealing how to succeed in virtually any market.
This book does a wonderful job laying out what it is to be successful in real estate—and how you can be, as well. It is, however, slightly dated and refers to tech as a newer invention. But the majority of the advice is still highly relevant.
“The Secrets of Question Based Selling”
This book isn’t specifically tied to real estate, but it’s very helpful in terms of general selling strategies. This book teaches how to direct the thinking of customers by asking questions.
Podcasts
“Crazy Sh*t in Real Estate”
CRS Designee Leigh Brown shines in this podcast that shatters the HGTV-induced veneer of real estate and celebrates the challenges of working in this wild, wacky business.
“Social Selling Made Simple with Marki”
CRS Designee Marki Lemons hosts this podcast and describes it as THE place for REALTORS® to learn how to use social media and tech, so they can sell more homes and help more people.
Each week, listeners hear real conversations with industry leaders, successful agents, coaches and social media experts who break down their best strategies to attract clients online.
“Real Estate Rockstars”
This podcast interviews the industry’s top performers and has the goal of real estate agents making more sales and earning higher commissions. With a new guest featured on each episode, listeners hear from up-and-coming agents, seasoned brokers, real estate investors and more.
NAR’s “Center for REALTOR® Development” podcast focuses on education in the real estate industry. Check it out at NAR.realtor/center-for-realtor-development-podcast.
Photo: iStock.com/kraphix/rambo182
