For Robert Little, CRS, giving back isn’t a separate part of his real estate business—it’s at the heart of it.
The Henderson, Nevada–based RE/MAX Advantage team leader has spent the past 18 years helping clients buy and sell homes across the Las Vegas Valley. Since 2017, every closed transaction has also helped support a cause close to his heart: The Leukemia & Lymphoma Society (LLS).
“I donate $50 to LLS with every closed transaction my team completes,” says Little. “So far, we’ve given more than $29,000 to LLS.org. I am proud that I can give back to a worthwhile cause through my business.”
His connection to the organization is deeply personal. At just four years old, Little lost his older brother Carlos to leukemia. Carlos was only 11 at the time. “I always felt compelled to donate to this cause in memory of Carlos; I feel as though he is looking down and proud of me.”
The Leukemia & Lymphoma Society is the world’s largest nonprofit health organization dedicated to funding blood cancer research and providing patient services. Since 1949, the organization has invested nearly $1.8 billion in research, pioneering many of the treatments used today. Beyond the numbers, though, their mission is rooted in compassion.
“When someone experiences the fear and uncertainty of a cancer diagnosis, [LLS] steps in to offer hope, education and support,” says Little. “[They] are truly making an impact in the cancer community.”
In 2017, Little took his involvement one step further by running the local LLC “Man and Woman of the Year” campaign, a philanthropic competition that raises funds for blood cancer research. He was named runner-up after raising $11,000 for the cause.
“This was a rewarding experience and helped me understand the great work and effort that happens behind the scenes with all involved in these fundraising campaigns.”
Little shared his mission through his personal website, LittleGivesBig.org, where visitors can learn more about his fundraising journey and find links to donate or get involved. He also encourages others in the real estate industry to consider how their own businesses might create opportunities for impact.
“Many of us in the real estate industry make a good income, and a small portion of every deal can make a difference in our community or help a cause that’s close to you personally. In addition, clients know that they are a part of helping a worthwhile cause,” Little says.
Giving back has not only allowed Little to honor his brother’s memory but also added greater meaning to his personal life.
“It makes me feel like I am contributing to a worthy cause that funds groundbreaking research and helps save lives,” he says.
To learn more about how you can support the Leukemia & Lymphoma Society, visit LLS.org or connect with Robert’s mission at LittleGivesBig.org.
