One can barely turn around these days without encountering a new way that artificial intelligence (AI) can improve our lives. How can you take advantage of the tasks that AI can do for you so that you can concentrate on the high-value aspects of your business?
One way is to start with our RRC course, Mastering AI Prompts for Real Estate Success. In this course, we will show you how to write prompts for your applications so you can be not only more efficient but also get better, more useful output from AI.
When people think about AI, they often think of ChatGPT or similar language generators, but there are many more applications and opportunities that real estate agents can take advantage of. One thing to remember is that AI is already incorporated into many different systems that we use, perhaps without our realizing it.
However, when you get better tools, you can generate a highly tailored listing presentation for a particular seller that can fully integrate with the Google form you use. Or you could craft your social media posts complete with imagery—if you’re using the right tools.
Moving the needle
For this course, we’ll start with the basics: how to craft a statement that will get the AI to generate something better—and faster—than if you did it yourself. As you build the skill, you can add more detail to your prompts to inject your unique tone to get the output that you want. The better the input, the better the output.
How can real estate agents use AI? One basic way is to output a listing description that would be just okay.
This course can help you with some tasks that, frankly, take time away from your real job—selling houses. Now that many of us are “solopreneurs” doing supportive work like our own marketing, using AI to take over some of the “brain work” just makes sense. Does your next social media post have to be mind-blowing? No. It just needs to get consumers down your particular rabbit hole and keep them there. Let AI do that, so you don’t have to put so much labor into this kind of task.
A versatile helper
There are dozens of other ways that AI can help your business. If you’re not someone who enjoys crunching piles of numbers, write a prompt that will analyze these two sets of data—first, the most recently sold comparables, and second, all the neighborhood data, market statistics, etc.—and provide a CMA with adjustments based on comparable sales. Then tell AI to give you the most likely sales price if a home sold within the next three to six months, or six to 12 months, based on whatever the customer’s needs are.
Another use is to craft prompts that will take data from your own R&R and your most recent comps, plug them into a system like ChatGPT 4.5 (a deep research tool), and ask it to output the most likely sales price based on that information to create a customer market analysis product that you can deliver to your potential sellers and buyers.
There are so many things AI can do that it is mind-blowing. It would be hard to predict how much it will change our ability to be productive if we use it all.
If you’re a real estate agent who doesn’t embrace AI, then you will be left behind by people who can use these robust software systems in the real estate space. Learn how to use these tools to boost your business effectively.
Visit Owens’s faculty profile to uncover her full educational offerings: crs.com/education/faculty/addie-owens
