Business Tips Market Trends

Clients Are Going Green

model home with green digital icons

Environmentalism is a topic more and more Americans are becoming interested in. It’s not enough now to just say that you want to help preserve the environment—actions are speaking louder than words. This activism has extended to the world of real estate, as homebuyers are gravitating toward environmentally friendly property features. And, as always, agents are there to help clients find these homes.

According to the 2021 REALTORS® and Sustainability Report from NAR®, 32% of REALTORS® said they had been directly involved with buying or selling a property that had green or eco-friendly features in the past 12 months. Some features that clients are looking for are energy-efficient doors, windows and siding, and properties that include solar panels for generating sustainable energy. To read the full report and learn what’s working for agents regarding green home features, visit nar.realtor/research-and-statistics.

green energy listings chart

Photo: iStock.com/William_Potter