Market Trends
Market Trends
Market Trends
Gen Z Marketing Playbook: Authentic Content That Converts
Gen Z is stepping into the housing market—and they’re bringing their digital-first, value-driven mindset with them. Born between the mid-1990s...
Market Trends
AI is Changing the Path to Success, But It Can’t Replace CRS
In a world where AI can generate instant answers, how do Certified Residential Specialists Designees continue to stand out? Artificial intelligence...
Market Trends
Stat Snap: A Murky Mortgage Picture
Mortgage rates—just like other leading economic indicators—are being buffeted by the combined effects of the tariff/trade escalations, interest rate policy...
Business Tips
Using Digital Staging for Stronger First Impressions
In today’s real estate landscape, buyers’ first impressions happen online long before they enter the front door. With over 97%...
Business Tips
The Numbers Behind Your Testimonials
Social proof is what happens when potential clients see others trusting you. Think reviews, testimonials and ratings that show you...
Business Tips
The Quarterly Pivot: Assessing and Refining Your Marketing Strategy
In the fast-paced world of residential real estate, waiting a full year to evaluate your business strategy can leave you...
Market Trends
What Renters Look for in a Property
New data from Zillow provides insight on the features and amenities renters are looking for now. While renters previously were...
Business Tips
Leveraging Local Influence
By Annika Tourlas The real estate industry is deeply rooted in relationships and trust, and modern marketing demands innovative ways...