Market Trends
Gen Z Marketing Playbook: Authentic Content That Converts
Gen Z is stepping into the housing market—and they’re bringing their digital-first, value-driven...
AI is Changing the Path to Success, But It Can’t Replace CRS
In a world where AI can generate instant answers, how do Certified Residential Specialists...
How Technology is Rewiring Real Estate’s Future
Stat Snap: A Murky Mortgage Picture
Mortgage rates—just like other leading economic indicators—are being buffeted by the combined...
Using Digital Staging for Stronger First Impressions
In today’s real estate landscape, buyers’ first impressions happen online long before they enter...
The Numbers Behind Your Testimonials
Social proof is what happens when potential clients see others trusting you. Think reviews...
The Quarterly Pivot: Assessing and Refining Your Marketing Strategy
In the fast-paced world of residential real estate, waiting a full year to evaluate your business...
What Renters Look for in a Property
New data from Zillow provides insight on the features and amenities renters are looking for now...
Leveraging Local Influence
By Annika Tourlas The real estate industry is deeply rooted in relationships and trust, and modern...
