Q: Aside from CRS, what outlets have you found to be the best for lead generation and return-on-investment (ROI)?
Your best leads are the ones you can see face to face. Your dentist, dry cleaner, church group, gym clients, neighborhoods you live/have lived in and past clients especially. I have tried 50 to 60 percent of the lead generation systems. There is little you can do to create loyalty with a prospective seller or buyer unless they trust you first.
Barbara Avery, CRS, RE/MAX Northwest REALTORS®, Kirkland, Washington
I have been in the business for 30 years and I can tell you that past clients and my personal sphere of influence are the most productive areas for generating leads and referrals. I spend the vast majority of my marketing efforts and dollars on these people with great success. Most of the leads that I have obtained from Internet sources have been of lower quality.
Steve Oliver, CRS, Steve Oliver REALTORS®, Odessa, Texas
Invest in some nice personalized note cards, call everyone in your database, have a nice chat and send a note card to follow-up using an actual stamp or your photo/logo, which can be done on Stamps.com. Aim to complete 10 each day. You’ll get farther, faster than you would with paid leads.
Eric Reusch, CRS, Bunbury & Associates, Madison, Wisconsin
Participate in active discussions like this at the Council of Residential Specialists LinkedIn page.
