The internet and smartphones have made video content widespread and accessible. To engage with your clients, you need to produce a lot of video content. Let’s talk about connecting with your audience, some video ideas and how to make your videos stand out.
Find your audience
You want your video to be seen by people interested in buying or selling a house. Platforms like Facebook, Instagram and YouTube have a lot of users and can be great options for pushing video content.
Make your videos engaging by putting interesting images and hooks first. Many users will stop watching after a few seconds if they’re not interested.
For Facebook and Instagram, design your video to be viewed without audio, as many users don’t automatically use audio on these platforms. Make use of Facebook’s auto-caption feature—research says users engage more with videos with captions. For YouTube, create longer videos with title and description wording optimized for searches. For instance, many people search for informational videos with the word “beginner” in the title.
Use specific hashtags to direct people to your content. You don’t want to just tag your posts with #realestate—make it more specific by including your city or market’s name. Because more specific hashtags narrow down potential viewers, users who find your content are more likely to engage.
Real estate video ideas
Good videos start with great ideas. These ideas can be approached from different angles and repurposed to get the most out of your content. Here are some great ideas to get you started making videos:
- Introduction video—Introduce yourself to your audience.
- FAQ video—Answer frequently asked real estate questions.
- Neighborhood tours—Bring potential clients on a tour of a neighborhood you know well.
- Home/property tours—Showcase a property for sale.
- Ask me anything (AMA) videos—Go live on Facebook, YouTube or Instagram, and answer any of your followers’ questions in real time.
- Day in the life—Create a video showing the amount of work you put in to earn your commission.
- Testimonials—Compile videos from happy clients talking about their experience with you.
Make your videos stand out
With the endless amount of content online, standing out is very important. Follow these tips to get extra followers and keep them engaged.
Make a plan: Create a content calendar a month ahead with a plan for all of your video ideas. Script the content, rehearse your videos, and edit and release them.
Get the right equipment (and learn how to use it): To make your videos really stand out, you’ll need equipment, software and the know-how to use it. Here’s what you can consider investing in:
- Tripod (with smartphone attachment)
- Ring light
- Editing software
- Lighting kit
- Microphone
- DSLR camera
The costs can add up, and there’s a definite learning curve. If you have someone in your network with video experience, think about enlisting their help.
Show your personality: Use these videos as an opportunity to show who you are, showcase your real estate knowledge and build trust. Be personable and engage with viewers while being professional.
Show clients why your content matters through the value of your information, storytelling and your unique perspective and humor.
This article was provided by Quicken Loans and Rocket ProSM
Rocket ProSM Insight is an innovative tool that gives financial professionals control in each client’s home loan process. To get connected, visit RocketPro.com/RealEstate.
Photo: iStock.com/tolgart
