Cool Stuff
Gifts that Give Back
According to a 2015 Cone Communications study on corporate social responsibility, 9 out of 10 consumers expect companies to address social and environmental issues. About 75 percent of Americans say that during the holiday season they will choose a gift that supports a cause. Here are some ways to give back.
An Idea With Merit
Thousands of kids drop out of high school every day. Merit Goodness wants to do something about that. The online company pairs style and comfort in its line of clothing and accessories, donating 20 percent of its revenue to college scholarship funds. Merit Goodnesss nonprofit arm, Give Merit, also operates the FATE mentorship program, which connects University of Michigan students with underserved high school students in Detroit to foster relationships, provide guidance and encourage them to attend college. The company eventually wants to expand the FATE program into other cities, such as Dallas, Los Angeles, Philadelphia and New York.
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