Business Tips

Exchange for the Better

While the new program won’t be fully launched until after press time, we couldn’t wait to share details of the program until the next issue of The Residential Specialist. We sat down with Tony Priore, CRS vice president of marketing and communications, to learn more:

Describe how the program will work for us:

CRS agents will sign up to participate directly from the CRS website using their current CRS username and password. They will have the opportunity to select preferred zip codes and price points, as well as to upload their own marketing materials.

When they are “matched” with a client, they will be notified via phone, email and text alerts.

CRS agents can then decide whether to accept the referral or not.

If selected by the client and a deal closes, the agents will be charged a referral fee.

What support will be provided to CRS Designees?

We will be holding training webinars as soon as the program launches, and creating FAQs, collateral and videos. CRS agents will also be able to call or email anytime for help and support.

Why are you excited to partner with ReferralExchange?

ReferralExchange has a great reputation and is unique in the marketplace. After getting to know them, we realized that there were a lot of synergies we could gain by working together. This partnership provides more options for consumers — enabling them to find the best “agent match” to fit their needs while giving our superior CRS Designees an enhanced benefit in driving more qualified prospects directly to them.

Is this partner benefit exclusive to CRS Designees?

Yes. CRS agents who opt-in to the program will be immediately eligible to receive referrals. No waiting period and no sign-on fees. The referral network is invite-only and agents can’t pay to join — so this is truly an opportunity for CRS agents to get a “VIP pass” through the velvet rope.

Anything else?

ReferralExchange has serviced clients from Alaska to Florida, and everywhere in between. They are thrilled to be supporting the CRS team and we look forward to a long and prosperous partnership with them!

The Council is striving to make the referral world bigger for our Designees and create the maximum amount of referral connections possible, while making it smaller as well, so they know exactly who they’re sending referrals to and receiving referrals from. This will assure them that high levels of quality and professionalism are preserved. This new partnership allows the Council to expand the value it provides to all CRS Designees.