Meet the winner and finalists whose incredible referral stories have left an unforgettable mark on their clients, on their careers—and most importantly—on themselves. By Donna Shryer Referrals play a major role in every CRSs career, although some recommendations stand apart. Sometimes a referral comes with a unique story that takes a truly dedicated professional—one who […]
From the desk of 2018 RRC President Gary Williams, CRS This past year has flown by so fast. It seems like just yesterday when I was standing on stage at the 2017 Inaugural in Chicago being sworn in as your president. Right from the start, we began working together through the many changes affecting our […]
From tech-savvy 20-somethings to value-seeking seniors, tailor your plan to appeal to different generations By Megan Craig When it comes to marketing, no approach works perfectly for every consumer. That’s particularly true in marketing to people from different generations—the same tactics won’t work for everyone. Why? Technological advancements, in particular the invention of smart mobile […]
With drip marketing, slow and steady wins the race By Matt Alderton Anyone who’s had a leaky roof during a rainstorm knows all too well: What begins as a drip eventually becomes a deluge. It starts as a single drop of water falling into an empty bucket. It doesn’t look like much … until suddenly […]
Peer-to-Peer: Arlene Kim-Kawamoto, CRS, Point of Sail Realty, Oahu, Hawaii What attracts you to residential real estate? I have been a licensed REALTOR® for 27 years and a licensed real estate broker for 16 years. Born and raised on the island of Oahu, Hawaii, I am very familiar with Oahu market trends, and the diversity […]
Some REALTORS® say dual agency should be banned; for others it’s just another day at the office By Andrew Conner This year, the long-controversial practice of dual agency has been brought back into the spotlight due to a few high-profile news stories. These include a decision by the Real Estate Council of British Columbia, Canada, […]
Strategies to stand apart from the competition By Donna Shryer Traditionally, word-of-mouth (WOM) involves one person recommending a product or service to another person for no other reason than the desire to share a satisfying experience. According to Ramona Sukhraj, head of editorial content with IMPACT, an inbound marketing agency located in Wallingford, Connecticut, traditional […]
Having construction knowledge builds real estate businesses By Annemarie Mannion A hitch in a home inspection doesn’t faze Troy Toulou, CRS, who from time to time has used his building skills and knowledge to ensure deals close. Toulou, who works with RE/MAX Honors in Puyallup, Washington, recalls one deal that nearly broke down after an […]