Cross-promotion with lawyers, lenders, contractors and other vendors can generate leads and increase your business By Eric Schoeniger You have just seen the latest sci-fi flick at your local theater. Afterward, you notice the drive-thru at your favorite fast food restaurant giving away sci-fi movie-inspired toys with the purchase of a kid’s meal. As a […]
A new RRC online course teaches you property management essentials By Gwen Moran Jen MacLay and her husband, Brad MacLay, both CRSs and founders of Chandler, Arizona-based MacLay Real Estate, LLC, left the corporate world to pursue careers in real estate during the early 2000s. Coached by her grandparents, who both were successful REALTORS®, the […]
From the desk of 2018 CRS President Gary Williams You’ve probably had this experience many times: You want consumers to know about your CRS Designation. You want them to know how the world-class education you receive benefits them as your clients, how the designation you earned signifies the advanced experience you have and how this […]
Generation Z’s buying power appears to be growing hotter by the minute By Donna Shryer Generation Z, sometimes called the iGeneration (iGen), Gen Tech, Gen Wii, Net Gen, Digital Natives and Plurals, is loosely defined as those born between the mid-1990s and the mid-2000s, with the end date not yet set in cement. Working within […]
Peer-to-Peer: Michele Bailey, Homes on 30A, Walton County, Florida How did you get started in real estate? I had been a court reporter, so I had a very entrepreneurial approach to work. I wanted to change professions but wanted something familiar. I had done real estate defense work with different attorneys, so I had friends […]
These tech tools help CRSs win listings and manage them efficiently By Gayle Bennett CRSs of a certain age remember life before the internet—while younger ones marvel that conducting business was even possible back then. But ever since the dawn of the internet, technology has been evolving rapidly. Smartphones, tablets, apps, social media, video and […]
REALTORS® mix automation with tried-and-true tactics for best outcomes By Megan Craig Like those in other consumer-facing businesses, REALTORS® are always looking for new ways to market themselves. But what’s better? Technology that lets agents automate and reach more people but is a bit of a gamble, or tried-and-true marketing methods that require more effort? […]
From virtual reality to artificial intelligence, the next generation of real estate services is here. But is newer always better? By Matt Alderton Sometimes, the modern home feels more like a spaceship than a house. Using your tablet or smartphone, you can adjust the thermostat, tell your robotic vacuum cleaner to sweep the floors, turn […]
A blend of old-school traditions and cutting-edge technology helps manage internal day-to-day business processes By Donna Shryer Every day seems to bring new high-tech software systems or apps that promise to streamline business, support in-house team communication, save time and increase productivity. But let’s not turn our backs on every old-school tool. No technological advancement […]