Emotional marketing helps boost customer trust, loyalty and feelings of friendship By Donna Shryer Emotional marketing speaks to you on a personal level. From a REALTOR®’s perspective, it’s less about stacking facts and more like storytelling. Instead of “large family room with fireplace,” create an image of the warm memories to be shared in a […]
5 steps to craft an engaging online presence for your brand By Gwen Moran Overwhelmingly, people of almost every generation are moving their real estate searches online. The 2018 National Association of REALTORS® Home Buyers and Sellers Generational Trends Report found that most people under the age of 72 searched for a home online before […]
A low-inventory market with few options creates challenges—here’s how to give yourself space to operate By Megan Craig It’s undeniable: Markets across the country are tighter than they’ve been in a long time for those looking to buy a new home, particularly for first-time homebuyers. According to the Realtor.com 2018 National Housing Forecast report, a […]
It’s an online world, but printed handouts are more relevant than ever—use them to stand out from the competition By Eric Schoeniger When Chrissy Ward, CRS, moved to a new neighborhood, she decided to go door knocking. An experienced REALTOR® with Keller Williams Seven Hills Realty in Cincinnati, she knew how to make the technique […]
An effective lead-distribution system can be the difference between an office that runs smoothly and one that is divided by infighting By Daniel Rome Levine At Realty World Neighbors/The May & Jones Group in Hayward, California, the term “first responder” has a different meaning. When a new lead comes in via email or phone, broker/owner […]
Based on the landmark new tax law, you can plan your tax strategies now—or pay the price later By David Tobenkin Late last year, Congress enacted landmark federal tax legislation that could bring significant tax benefits to many real estate agents and brokers, but only if they take action to understand and react to the […]
From the desk of 2018 CRS President Gary Williams Once again, RRC is offering CRS Week, Sept. 24–28, the Council’s national and local event designed to increase awareness of the value of obtaining the CRS Designation. This event offers the best complimentary education and training you can get anywhere as a sample of what the […]
Please join us in congratulating and welcoming the new CRS Designees to the RRC family. We hope you’ll take a moment to get to know these individuals who most recently earned their designation so far in 2018, listed by month on this new dedicated page at CRS.com/newdesignees. Every month we’ll feature the names and locations […]
Peer-to-Peer: Angi Cline, CRS, Berkshire Hathaway Home Services, Bowling Green, Kentucky How did you get started in real estate? I was nearing retirement from teaching, but I was only 44 and was interested in continuing to work. My husband was in real estate, so five years ago I got my license, and we started working […]