Agents find homeownership still reigns while renting holds court By Mary Beth Klatt While it’s often been said the American Dream is to own a home, recent headlines offer mixed news. While the U.S. Census Bureau reports that homeownership is up from last year, increasing prices and a tight supply of listings sideline many Americans. […]
By Gwen Moran Running a successful real estate business is no small feat. Always on the go, REALTORS® may be traveling to and from showings, researching buyer inquiries, prospecting, managing documents and email messages, and developing marketing plans for new listings. And that’s just before lunch. The good news is that in this “there’s an […]
Today’s homebuyers are less attracted to cosmetic aesthetics and more to a home’s bones, mechanicals and structural improvements By Donna Shryer Homebuyers—regardless of generation—want a move-in-ready home. That may sound like an old song, but looking forward there’s a new verse. Move-in-ready is less about trending pop and sizzle in the kitchen and bathroom and […]
For the highest return, REALTORS® use a multifaceted marketing approach By Megan Craig It’s an obvious goal for every agent: Spend marketing dollars in a way that generates the most leads and, ultimately, the most closed deals. But because a REALTOR®’s marketing plan may include various small actions without obvious and direct financial benefits, calculating […]