From tech-savvy 20-somethings to value-seeking seniors, tailor your plan to appeal to different generations By Megan Craig When it comes to marketing, no approach works perfectly for every consumer. That’s particularly true in marketing to people from different generations—the same tactics won’t work for everyone. Why? Technological advancements, in particular the invention of smart mobile […]
With drip marketing, slow and steady wins the race By Matt Alderton Anyone who’s had a leaky roof during a rainstorm knows all too well: What begins as a drip eventually becomes a deluge. It starts as a single drop of water falling into an empty bucket. It doesn’t look like much … until suddenly […]
Strategies to stand apart from the competition By Donna Shryer Traditionally, word-of-mouth (WOM) involves one person recommending a product or service to another person for no other reason than the desire to share a satisfying experience. According to Ramona Sukhraj, head of editorial content with IMPACT, an inbound marketing agency located in Wallingford, Connecticut, traditional […]
Generation Z’s buying power appears to be growing hotter by the minute By Donna Shryer Generation Z, sometimes called the iGeneration (iGen), Gen Tech, Gen Wii, Net Gen, Digital Natives and Plurals, is loosely defined as those born between the mid-1990s and the mid-2000s, with the end date not yet set in cement. Working within […]
Owning a niche promotes your brand, strengthens your credibility and generates quality leads By Donna Shryer Everyone’s buzzing about the benefits of a niche. And though it’s true that REALTORS® who set themselves apart from the competition typically enjoy more profitable careers, owning a niche takes more than claiming a specialty. It’s essential that you […]
CRSs who know how to navigate through low-inventory markets can turn minimal supply into maximum returns By Matt Alderton Because of its elevation—5,280 feet above sea level—people call Denver the “Mile High City.” Its altitude isn’t the only thing that’s high, however. Home prices also are steep, having increased 44.3 percent since the Great Recession, […]
Want success? Here’s how to drive leads for just a few dollars. By Eric Schoeniger Home sales have been increasing for a decade, with 5.78 million expected to turn over this year. But there are 2.4 million active real estate licenses. So roughly speaking, in 2018 there will be an average of 2.5 sales per […]
For the highest return, REALTORS® use a multifaceted marketing approach By Megan Craig It’s an obvious goal for every agent: Spend marketing dollars in a way that generates the most leads and, ultimately, the most closed deals. But because a REALTOR®’s marketing plan may include various small actions without obvious and direct financial benefits, calculating […]
Get Smart: As smart technology enters the real estate scene, REALTORS® need knowledge to adequately assist buyers and sellers. By Megan Craig What was once a futuristic dream is now a reality: Smart homes are increasingly part of the buying and selling landscape. In fact, 81 percent of buyers say they’re more likely to buy […]
TTFN, FSBO By Andrew Conner For-sale-by-owner (FSBO) home sales can be an interesting and potentially profitable challenge. While your business might not be able to rely on FSBOs alone—only 8 percent of homes were listed as FSBO in 2016, according to the National Association of REALTORS®—that doesn’t mean FSBO conversions can’t be a good source […]