Implementing a data privacy and security program safeguards you, your clients and your professional reputation. By Donna Shryer A recent study performed by security appliance vendor FireEye and its security-consulting wing, Mandiant, analyzed real-world data from more than 1,216 organizations in 63 countries across more than 20 industries. The results sent an alarming message: 97 […]
Gadget Inspector Pinnacle Studio is a powerful video editing app Many video editing apps available for smartphones and tablet devices including Apples own iMovie offer fewer features than their desktop computer counterparts. Pinnacle Studio, by contrast, is a full-featured video editing app that gives you precise control over your videos via a simple […]
Cool Stuff Master of the Kitchen Theres no better way to warm up during a cold winter than with a hot, home-cooked meal. Whether youre looking for something new to spice up your usual cooking routine, or just a way to do what you already do better, The Residential Specialist has cooked up a few […]
Some REALTORS® may shy away from the financing aspects of a deal because they feel out of their element. But Douglas Richards, CRS, a retired REALTOR® in Sandy, Utah, says REALTORS® should acquire knowledge about financing so they do the most effective job possible for their customers. He teaches CRS 205 Financing and Tax […]
If youre investing in marketing but not tracking your returns, stop and read this before you spend another penny. By Gwen Moran Whether youre investing in marketing a specific listing or promoting the brand name of your real estate business, the only way to determine how effective your efforts are is to measure your return on […]
Legwork + Lunch = Leads Agents who do well have a lot of closings, but John MacGilvary, CRS, a regional manager with Berkshire Hathaway HomeServices Verani Realty in Londonderry, New Hampshire, points out that its really that they have a lot of leads. Here are two inexpensive ways he recommends generating leads that help keep […]
Video marketing grows up. By Daniel Rome Levine Once a week, Jeff Wu gets to feel like a movie star. Wu, CRS, a broker associate with @Home Real Estate, in the Washington, D.C., suburb of Tysons Corner, relies heavily on video marketing to establish himself as the areas go-to REALTOR®. Working with a professional videographer, […]
The benefits of a mentoring relationship are mutually empowering and they offer rich professional rewards. By Donna Shryer Mentoring is said to date back to the 8th century B.C., when Homer penned the Odyssey. As the epic poem goes, Odysseus, king of Ithaca, departed for the Trojan Wars frontline and entrusted the care of his household […]
From the desk of Dale Carlton, CRS, 2015 president As I begin my tenure as CRS president, I can report that the Council is taking bold steps to enable the organization to deliver even more value to the members of today and tomorrow. CRS is moving in exciting new directions that will position it […]
De Martino, CRS, president of Ocean International Realty, sells coastal condos and houses in Miami Beach, Florida. From 20082010, the market was in a nosedive and everybody was afraid to buy. Everybody just stopped, De Martino says. There was more than 60 months of inventory for resale in his market at that time, he says. […]