Rock around the clock with these these techniques to stay in touch with clients and prospects By Michael Chazin A REALTOR’s® quest for greater productivity can be understood in terms of achieving harmony in your life and your business, says Mark Given, of Mark Given Seminars, Roanoke Rapids, North Carolina, and an RRC Certified Instructor. […]
Want success? Here’s how to drive leads for just a few dollars. By Eric Schoeniger Home sales have been increasing for a decade, with 5.78 million expected to turn over this year. But there are 2.4 million active real estate licenses. So roughly speaking, in 2018 there will be an average of 2.5 sales per […]
Get Smart: As smart technology enters the real estate scene, REALTORS® need knowledge to adequately assist buyers and sellers. By Megan Craig What was once a futuristic dream is now a reality: Smart homes are increasingly part of the buying and selling landscape. In fact, 81 percent of buyers say they’re more likely to buy […]
TTFN, FSBO By Andrew Conner For-sale-by-owner (FSBO) home sales can be an interesting and potentially profitable challenge. While your business might not be able to rely on FSBOs alone—only 8 percent of homes were listed as FSBO in 2016, according to the National Association of REALTORS®—that doesn’t mean FSBO conversions can’t be a good source […]
Fight for Your Fee By Gayle Bennett Recently, Karen Hall, CRS, got a call from a couple who wanted to sell their home. She knew from the get-go that they were going to be tough: They had been interviewing agents for a year and they wanted to push the envelope on the list price. In […]
Sound Like a Winner: Create a podcast to broaden your audience and expand your business By Phil Malkinson Are you interested in starting your own podcast? With proper planning, it’s an effective medium for establishing your expertise and gaining renown as a local expert in your field. It’s not difficult to get up and running […]
How to flip scenarios that could derail a sale. By Donna Shryer Every REALTOR® has been face-to-face with a situation that threatens to take down a sale. Sometimes it’s a troublemaker, sometimes it’s competition and other times it’s plain fate, but the reaction is always the same. “Really? Are you kidding me?” According to our […]
Top agents look ahead to 2018, focused on setting goals, priorities and strategies. By Mary Beth Klatt Meet your Designation Maintenance Requirement today! Read this article and “Mastering The Inbox Labyrinth” on p. 23, take a 10-question quiz and earn 2 credits. Click here for the quiz! For the last two years, Deborah Carson, CRS, […]
Talking face to face can reap big rewards. By Dawn Reiss For years, door knocking has been a staple of many REALTORS® who want to make face-to-face contact with prospective buyers and sellers. As digital marketing has taken over, knocking on doors is both loved and loathed by CRSs. And now REALTORS® have to contend […]
Come Together: How to make the agent teams business model work for you. By Mary Beth Klatt Brian Ladd, CRS, knew that his team was on the right track when they started to lay awake late at night agonizing about a local cutting-edge townhouse development in downtown Bend, Oregon, that had been on the market […]